The physical location of your hosting server plays a big role in website performance. When a visitor loads your site, data travels between their device and the server. The closer the server, the faster the response.
For example, if your target audience is in Asia but your server is in the U.S., visitors may experience slower loading times. To fix this, choose a host with servers near your audience or use a Content Delivery Network (CDN).
Benefits of choosing the right server location:
- Faster load times.
- Improved SEO rankings.
- Better user experience.
In global markets, combining server location with a CDN is the best way to deliver consistent speed worldwide.